Digital Marketing Specialist
Full Time - Hybrid @ITJobs.lk posted 1 hour ago in SEO & Digital Marketing Email JobJob Description
Company: Leading IT Services Provider
Location: Colombo, Sri Lanka (Hybrid)
Job Type: Full-Time
Industry: Information Technology / IT Services
About the Role
We are a premier IT services provider in Sri Lanka driving digital transformation for client businesses globally. We are seeking a dynamic, result-oriented Digital Marketing Specialist to take ownership of our brand presence, accelerate lead generation, and craft high-impact marketing campaigns.
If you thrive at the intersection of tech innovation, compelling content, and data-driven marketing, we want to hear from you.
Key Responsibilities
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SEO & Organic Growth: Plan, execute, and monitor comprehensive SEO strategies (on-page, off-page, and technical) to boost organic search rankings and web traffic.
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Social Media Management: Develop, manage, and scale end-to-end paid and organic campaigns across LinkedIn, Facebook, Instagram, X (Twitter), and YouTube.
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Content Creation & Copywriting: Produce high-quality, engaging content including blog posts, website copy, tech case studies, whitepapers, email newsletters, and ad copy.
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Paid Advertising (PPC): Set up, optimize, and manage Google Ads, LinkedIn Ads, and Meta ad campaigns with a strong focus on ROI and lead conversion.
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Analytics & Performance Tracking: Track key metrics using Google Analytics, Search Console, and social insights. Translate data into clear performance reports and actionable marketing strategies.
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Brand Strategy: Collaborate with design and technical teams to maintain visual and verbal brand consistency across all marketing touchpoints.
Required Qualifications & Skills
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Experience: 2–4 years of proven experience as a Digital Marketing Specialist or similar role (IT/B2B services experience is a strong plus).
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SEO Expertise: Advanced knowledge of SEO tools (e.g., Ahrefs, SEMrush, Moz, Google Search Console) and web analytics.
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Social Media Proficiency: Hands-on expertise in B2B social media strategy, audience targeting, and campaign optimization.
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Content Writing: Exceptional written and verbal English communication skills with a knack for translating complex tech concepts into engaging stories.
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Ad Campaign Management: Proven track record running successful PPC and social media advertising campaigns.
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Tech-Savvy: Familiarity with CMS platforms (WordPress), basic HTML/CSS, and email marketing platforms (e.g., Mailchimp, HubSpot).
What We Offer
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Competitive salary package based on experience and performance.
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Hybrid Work Model: Enjoy the flexibility of working remotely alongside collaborative in-office days at our Colombo location.
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Exposure to global tech projects and international market campaigns.
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Continuous learning opportunities, certifications, and career progression.
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Collaborative, energetic, and innovation-driven team culture.
How to Apply
Ready to take your digital marketing career to the next level?
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Apply Directly: Click the Apply Now button below on ITJobs.lk.
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Email Your CV: Send your updated CV along with your portfolio/samples of work to hello@itjobs.lk with the subject line “Application: Digital Marketing Specialist – [Your Name]”.